In today’s digital landscape, your website’s speed directly impacts your business success. Here’s why Cardiff businesses need to prioritise performance, backed by real data and solutions.
The Cost of Slow Websites
The numbers tell a clear story:
- 53% of visitors leave if a site takes over 3 seconds to load
- Each 100ms delay reduces conversions by 7%
- Slow websites cost UK businesses £2.6 billion annually in lost revenue
Local Impact on Cardiff Businesses
Search Rankings
Google explicitly uses site speed for rankings. Our Cardiff clients who optimised their load times saw ranking improvements of 5-10 positions for target keywords.
Customer Behaviour
A Cardiff retail client reduced their bounce rate from 65% to 28% through speed optimisation. With 68% of local web traffic coming from mobile devices, every second of load time reduces mobile conversions by 20%.
Common Performance Issues
Image Problems
- Uncompressed images
- Wrong image formats
- Missing responsive images
- Improperly sized visuals
Technical Issues
- Poor hosting choices
- Excess plugins/scripts
- Unoptimised code
- Missing caching
Real Results: Cardiff Financial Firm Case Study
Before Optimisation:
- 4.2 second load time
- 45% bounce rate
- 2.3% conversion rate
After Optimisation:
- 1.8 second load time
- 28% bounce rate
- 3.9% conversion rate
Action Plan
- Performance Audit
- Run Google PageSpeed Insights
- Check GTmetrix scores
- Review Lighthouse metrics
- Quick Wins
- Compress all images
- Enable caching
- Minimise third-party scripts
- Technical Optimisation
- Choose local hosting
- Implement CDN
- Optimise code base
The Competitive Edge
Fast websites deliver:
- Higher search rankings
- Better user experience
- Increased conversions
- Lower bounce rates
- Improved mobile performance
Ready to improve your website’s speed? Contact us for a free performance audit and get your site loading in under 2 seconds.
