Google has started rolling out its March 2025 Core Update, and if you own a website, you may notice some changes in how your pages rank on search engines. These updates are designed to improve the quality of search results, making sure users get the most relevant and trustworthy content. But what does this mean for your website, and what should you do about it?

What is the March 2025 Core Update All About?

Google releases core updates several times a year to refine how it evaluates and ranks content. This particular update, which began on 13th March 2025, will take around two weeks to fully roll out. As with previous updates, Google is focused on rewarding high-quality, authoritative content while reducing the visibility of low-value or outdated pages.

How Could This Affect Your Website?

If you’ve noticed changes in your search rankings or a shift in your website traffic, this update is likely the reason. Some pages might see a boost, while others may drop in rankings as Google reassesses what content is the most relevant and useful. This doesn’t necessarily mean your website has a problem—it just means the search engine is refining its criteria.

What Should You Do If Your Rankings Drop?

First, don’t panic. Google has made it clear that there’s no quick fix for core updates, but there are steps you can take to improve your website’s performance. The best approach is to focus on creating helpful, reliable content that meets users’ needs. Think about what people are searching for in your industry and make sure your site delivers value.

Quality Content is More Important Than Ever

Google continues to prioritise content that is well-written, informative, and genuinely useful. If your website has thin or outdated pages, now is the time to refresh them. Ensure your content is detailed, well-structured, and answers common questions in your niche.

Authority and Trustworthiness Matter

Websites that demonstrate expertise, authority, and trustworthiness (E-E-A-T) tend to perform better in search rankings. If your site covers professional topics, it’s worth including author credentials, case studies, or links to reputable sources to boost credibility. Reviews and testimonials can also help establish trust with both users and search engines.

If you’re considering establishing an online presence to better weather these algorithmic changes, understanding how much a personal website costs in 2025 can help you budget for a quality site that aligns with Google’s updated ranking criteria.

If your business website isn’t performing well in search results following this update, it might be worth considering whether your site’s design and user experience meet Google’s current quality standards, particularly for local businesses looking at web design in Porthcawl and why your business website matters.

If your site has been affected by this update, implementing comprehensive website optimisation strategies can help you recover and improve your search rankings.

Technical SEO Can’t Be Ignored

Even the best content won’t rank well if your website is slow or difficult to navigate. Make sure your site is mobile-friendly, loads quickly, and provides a smooth user experience. Google’s Core Web Vitals are still an important ranking factor, so check your site’s performance using tools like Google PageSpeed Insights.

Keeping an Eye on Performance

Over the next few weeks, keep a close watch on your website’s traffic and rankings. Use Google Search Console and Google Analytics to track any fluctuations. If you see a significant drop, analyse which pages have been affected and consider whether they align with Google’s latest ranking preferences.

Final Thoughts

Google’s March 2025 Core Update is another reminder that SEO is an ongoing process. The best way to protect your rankings is to consistently provide high-quality, user-focused content while ensuring your site meets technical best practices. If you’re unsure where to start or need expert help, get in touch with us today. We specialise in web development and SEO, and we’re here to help you keep your website performing at its best!

Get in touch here to find out more.